21 Timeless Direct Marketing Methods You Can Use To Unleash The Flood Gates Of Profit

The direct marketing industry is at the forefront of new technology. Marketers are using more advertising media now more than ever. The knowledge base that is the heritage of direct marketing is growing. The following are 23 Timeless Principles that have stood the test of time, and that you can use to unleash the flood gates of profit for any business.







1. All customers and clients are not equal. Give or take a few points, 80% of repeat business for services and goods will come from 20% of your customer base.





2. The second order is the most imporant order you ever get from your clients. Why is it the second order? Because two-time buyers are twice as likely to buy again as one-time buyers.





3. Your lists, offers and the copy you create have a direct affect on your being able to maximize your direct mail success.





4. If on any given list, "hotline" names don't work, the other list categories won't offer much opportunity for success.





5. Purge/Merge names, names that appear on two or more lists, will outpull any single list from which these names have been pulled.





6. Direct response lists will without fail, almost always outpull compiled lists.





7. A follow-up to the same lists within 30 days will pull around 40% to 50% of the first mailing.





8. "Yes/No" offers consistently produce more sales and orders than offers that don't elicit "Yes/No" responses.





9. Credit card options will outperform cash with orders at least 2:1 ratio.







10. Credit card options will increase the size of the average catalog order by 20% or more.





11. Time limit offers, especially the ones that give a specific date, will outpull offers with no time limit every time.





12. Free-gift offers will outpull discount offers consistently. This is especially true where the gift appeals to self-interest.





13. Sweepstakes will increase the order volume by 35% or more. This is particularly true when used in conjunction with impulse purchases.





14. People buy benefits. They don't buy features.





15. People buy based on emotions.





16. Self-mailers are cheaper to produce, but they almost never outpull envelope enclosed letter mailings.





17. It is much easier to increase the average dollar amount of an order than it is to incraese the percentage of response.





18. A new catalog to a catalog customer base will outpull cold lists by 300% to 800%.





19. A print ad with a bind-in card will the very same ad without a bind-in card up to 600%.





20. Telephone generated leads are more likely to close four to six times greater than mail- generated leads. If you use telephone and mail generation in conjunction with each other, you can even increase the response rate.







21. The longer you can keep a person reasing your sales copy, the more likely you will have sales success.









These concepts make a lot of sense. Onc you implement them in your own marketing practices, you will see that they will yield you a higher and superior level of results, which all translate into more money in your bank account.







About the Author

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Enigma Valdez is an Internet Marketer dedicated to helping businesses succeed. You can reach him at enigma007@charter.net or visit his websites at Http://www.Enigma-Valdez.com and http://resultsbasedmarketing.blogspot.com

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